Prada returns to No. 1 in Lyst's Q3 2026 hottest brands index

Prada has returned to the top of Lyst's quarterly fashion index, the Italian house's first No. 1 finish since the fourth quarter of 2023. The Lyst Q3 2026 Index, covering July to September, shows demand for the brand rose 55 percent from the previous quarter.

The brand's Wish Pouch bag, a soft silk duchesse pouch, also topped Lyst's hottest products ranking. Demand for the bag rose by nearly 500 percent. Lyst credited the brand's creative direction under Miuccia Prada and Raf Simons for the rebound.

Rankings shift at the top

Chanel slipped one place to second, and Miu Miu fell one to third. Gucci rose to fourth and Saint Laurent dropped to fifth. Dior fell three places to sixth. Burberry, Ralph Lauren, Chloé and Celine completed the top 10.

Celine climbed five places to tenth, its first time in the top 10. Lyst linked the rise to the brand's Reebok collaboration, its L'Été collection and recent runway shows under creative director Michael Rider. Demand for Celine menswear rose 62 percent year-over-year.

Further down the list, the Belgian label entered the index at a lower position after its demand grew by 27 percent over the quarter. Diesel made its way back onto the list after an absence of nearly two years, a return that followed the departure of its designer after a last collection. Khaite debuted at No. 20.

Accessories lead the product lists

Accessories dominated Lyst's top product finds. Slouchy top-handle bags and Balenciaga's Rodeo Bag, priced at $4,590, were among the season's favourites. Cartier's Tank Watch, at $3,750, became the first watch to appear on the list in four years, with demand up 83 percent quarter-on-quarter.

Lyst's index tracks shopper demand rather than sales, so the rankings reflect what shoppers searched for and wanted in the quarter. The report does not show how many units were sold.

For Indian shoppers, the figures are a guide to where global demand is heading, though the sources quote US dollar prices, not rupee prices, and do not say how the rankings apply to the Indian market.