atmos unveils laser-printed Nike Air Force 1 '01 'Harajuku' for atmoscon
The custom shoe is a Triple White pair with Tokyo's Harajuku street map laser-printed on the toe and heel. Details on how to get it are still unclear.
Key facts
Story- atmos is showing a custom Nike Air Force 1 '01 'Harajuku' for its atmoscon event in Tokyo this weekend
- The shoe is Triple White with laser graphics based on the Harajuku street map on the toe and heel panels
- How attendees can win the pair, or customise their own, has not been made clear; fans are told to visit the Nike booth
In this story
Product
Nike Air Force 1 '01 'Harajuku'
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Event
atmoscon
Mentioned in this story
atmos has revealed a custom Nike Air Force 1 '01 called the 'Harajuku', made for its atmoscon event in Tokyo this weekend. Creative head Hirofumi Kojima shared the design, which uses laser-printed graphics on an all-white shoe.
The shoe is built on the 'Triple White' colourway. Laser graphics inspired by the Harajuku street map sit on the toe and heel panels. The retail price has not been given.
It is not clear how attendees can win the pair. It is also unclear whether people will be able to customise their own shoes with laser detailing. The announcement tells fans to visit the Nike booth at atmoscon for details.
A decade of atmoscon exclusives
The launch marks ten years since atmos's first event in 2016. That year, the retailer released an exclusive Air Force 1 pack of 50 pairs, with 'TYO' and 'NYC' text for its two bases. atmos has since closed its US operations.
Custom Air Force 1s have become common at sneaker conventions. The '01' cut has also become a focus for collaborations, including work with Nigo and Steven Victor and a 'Knicks' pair released after the team won the NBA Championship.
How many pairs will be made, and when they will go on sale outside the event, have not been stated.
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