Khushi Kapoor joins nail care brand nailinit as co-founder

Actor Khushi Kapoor has joined nailinit, a nail care company based in India, as co-founder and chief creative officer. She will work alongside founders Shubham Singhal and Tanishq Ambegaokar. The details come from the company's own announcement and from coverage of the news on 4 November 2026.

Kapoor's role covers the brand's creative direction, product development, designs and campaigns. She has already been involved in building the company, from picking vendors to researching materials and shaping how the brand is positioned.

Kapoor said she had long wanted to build a business of her own. "I've always wanted to build something of my own, something that reflects my personality and is in a space I genuinely connect with," she said. "More than anything, we want nailinit to be a brand that girls everywhere can connect with, enjoy and truly make their own."

Her interest in nail art led to the idea. She often experimented with nail designs, and saw a chance to offer women an easy way to try different looks. Talks with the founders about the company's plans for nailinit led to her joining as a co-founder.

Focus on press-on nails

One of Kapoor's first priorities was the quality of the brand's press-on nails. She worked on vendor selection, material research and product development. She paid close attention to comfort, durability and how well the adhesive holds.

Kapoor said she drew on her own experience of wearing different nail extensions. She wanted press-ons that look polished but are easier to apply and do less harm to natural nails. She also helped write instructions for applying, preparing and removing the products.

It is not clear from the announcements what products nailinit sells in detail, or how the company's sales or funding stand. Neither has been disclosed in the coverage so far.