Apple CEO John Ternus says company won't ship AI for its own sake
Ternus defended Apple's current approach to artificial intelligence as the company faces pressure to keep pace with rivals.
Key facts
Story- Apple CEO John Ternus said the company does not want to ship AI for AI's sake.
- He defended Apple's current position in the AI landscape.
- Apple has not said what specific product plans are tied to his comments.
Apple's chief executive, John Ternus, said the company does not want to release artificial intelligence features simply to keep up with others. He defended Apple's current position in the AI market.
The remarks come as Apple faces questions about how far it is behind rivals in AI. Ternus argued that the company will not join the race without a clear purpose for its products.
Ternus said Apple wants AI to serve a real need for users rather than being added to a device as a headline feature. Apple has not given further detail on specific products or timelines.
The comments mark one of the first times Ternus has set out Apple's AI approach since taking over as chief executive. Apple has not said when he took the role.
Apple's AI features reach iPhones, iPads and Macs sold in the country. Any feature Apple chooses to ship will reach buyers here through the same devices. Apple has not said when or whether specific features will arrive in India.
What is not yet known is what Apple plans to release next, and when. Apple has not given a date for any new AI product.
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