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OpenAI, Google, Microsoft and Anthropic back new opt-out for AI scraping

The four firms say they will support a shared signal in robots.txt that publishers can use to block AI training across companies.

By idly intel

2 min read

AI-assisted
Written by idly intel with AI help from several outlets' reporting, and checked before it goes live. How idly works
Image: Engadget

Key facts

Story
  • Four major AI firms say they will adopt a common opt-out signal for scraping
  • Publishers could set one AI training preference that applies across several companies
  • The signal, called a policy token, is proposed through the IETF standards body

What's new

OpenAI, Google, Microsoft and Anthropic have said they will adopt a new standard that lets publishers opt out of being scraped for AI. The Verge reports the move, which was first reported by Search Engine Roundtable. Engadget says the four firms pledged to support a common signal in robots.txt that blocks scraping for AI training.

Why it matters

Today, publishers must set AI training preferences company by company. A single shared signal could make that far simpler. Website owners in India who publish news, reviews or other content could manage their choices in one place. Their work would be less likely to feed AI models without their say.

What others say

The Verge says the signal, called a "policy token", was put forward by Kevin Kelley, who leads technical standards work at Anthropic, within the Internet Engineering Task Force (IETF). The signal would sit in robots.txt, the file that tells crawlers which parts of a site they may visit. Engadget frames the news as Google joining OpenAI and Anthropic in promising new scraping controls.

What we don't know yet

The sources do not say when the standard will be finalised or put into use. They also do not say how strictly each company will honour the signal.

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Sources: The Verge, Engadget

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