Ford says Fathom EV pickup will start at $28,350

Ford says its upcoming Fathom electric pickup will be priced well within reach for most buyers. The base model starts at $28,350. Even the most expensive version will cost less than $40,000.

The Fathom is an electric truck that Ford is preparing to sell in the United States. The company says it is aiming the truck at what it describes as the 'heart of the market'. That phrase refers to the price range where most new vehicles are bought.

One report said the pricier trims will start at under $40,000. Another said the top-spec version, the most fully equipped model, will also stay under that figure. Both reports put the entry price at $28,350.

Where the Fathom fits

The Fathom is among the cheapest electric vehicles that Ford plans to offer in the US. The price gap between trims is limited, so buyers who want extra features will not pay a large premium. Ford has not said how much each added feature will cost.

For readers in India, the figures are in US dollars and apply only to the American market. Any Indian launch, and its pricing in rupees, would be a separate decision that Ford has not announced.

The Fathom is not yet on sale. Ford has not given a release date in the reports. It has also not said how much range the truck will offer or when deliveries begin. Those details are still unknown.