Netflix adds AI Discover tab to its TV app for theme-based picks
The first experiment lets viewers pick themes such as Something Light or Quick Watches, and the app learns from dislikes.
Key facts
Story- Netflix is adding an experimental "AI Discover" tab to its TV app.
- The first feature offers recommendations grouped by themes such as "Something Light" and "Family Movie Night".
- Users can tell Netflix when they dislike a recommendation, and the app will remember that feedback.
Netflix is adding a new "AI Discover" tab to its TV app. The tab will show experimental features powered by artificial intelligence, aimed at helping viewers find shows and movies to watch.
The first experiment sorts content into themes. Examples include "Something Light", "Family Movie Night" and "Quick Watches". When a viewer picks a theme, Netflix shows recommendations that match it. If a viewer dislikes a suggestion, they can say so, and the app will remember that choice.
How the feature works
Netflix said AI Discover runs on "a new intelligence layer" that it has been building. The company said this layer responds to what members tell it in real time and keeps learning from that input. Reports on the launch describe the tab as the company's attempt to cut down the time viewers spend scrolling without choosing anything.
The feature is labelled experimental, which suggests Netflix may change or expand it based on how viewers use it. The company has not said when the tab will reach all users or whether it will come to other devices.
For viewers in India, the change affects how they browse on the TV app. Netflix has not said whether the tab's themes or recommendations will differ by country or language.
Further details, including the next experiments planned under the tab, have not been released.
Worth your time?
One tap helps idly bring you more of what matters.
Advertisement
