Royal Enfield sells 1.33 lakh motorcycles in October, 7% up on last year

Royal Enfield sold 1,33,442 motorcycles in October 2026, a 7% rise on the 1,24,951 units it sold a year earlier. Its September and October festive sales combined reached 2,67,400 units, a new company high. That total is already above the full festive-season figure for last year.

Domestic sales in October came to 1,21,527 units, up 4% from 1,16,844 a year ago. Exports grew much faster, rising to 11,915 units from 8,107, an increase of 47%. Across the April to October period of FY27, the company has sold 8,42,538 motorcycles, 18% more than the 7,16,854 units in the same months of FY26.

The Classic 350 and the Himalayan 440 were among the models that drove festive demand, the company's figures suggest. Royal Enfield also offered only 125 units of the Classic 650 125th Anniversary Edition Hypershift for India. The company said the entire allocation sold in less than six minutes. The special edition uses colour-shifting paint in red, green and gold, along with a gilded 125-year crest and hand-painted pinstripes.

Overseas launches and retail expansion

Outside India, the company rolled out a 125th anniversary model across the Asia-Pacific region in October. It also launched the Guerrilla Apex 450 in Malaysia and opened a new exclusive store in Taiwan, where it began selling Royal Enfield helmets. At the Korea International Circuit, the Continental GT 650 took the top two overall places in a race for retro-styled bikes.

The figures are monthly sales, so they do not show how the company is performing on profit or costs. October's total was lower than September's, though a year-on-year comparison still shows growth. The company has not said how long the strong festive demand will last.