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RunnTV brings 90 FAST channels to advertisers via PubMatic

The deal gives ad buyers access to RunnTV's free streaming channels across India, which the companies say reach over 12 million devices.

By idly desk, from 2 reports

2 min read

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Image: Social Samosa

Key facts

Story
  • RunnTV's more than 90 FAST channels can now be bought through PubMatic's unified ad platform.
  • The companies say the channels reach more than 12 million monthly active devices across India's cities and towns.
  • Advertisers can buy through their existing demand-side platforms or directly through PubMatic.

What's new

RunnTV, a free ad-supported streaming TV (FAST) platform, has partnered with ad-tech firm PubMatic. Advertisers can now buy space on more than 90 of RunnTV's channels through PubMatic's unified platform. Afaqs and Social Samosa both reported the deal on 29 October 2026. Afaqs says buyers can use their current demand-side platform, or DSP, which is the software advertisers use to buy ad space, or run campaigns directly on PubMatic. Social Samosa adds that PubMatic's platform also offers planning and measurement tools.

Why it matters

For Indian advertisers, the deal offers a simpler route to free streaming TV audiences. For viewers, it may mean more ads on free channels, though the sources do not say how the ads will change.

What others say

Both outlets quote RunnTV founder and CEO Manish Sinha, who said advertisers had wanted an easier way to reach premium FAST inventory. Amit Kr. Yadav, VP for South Asia at PubMatic, said the deal removes operational friction for buyers. Social Samosa notes PubMatic's AgenticOS system, which uses more than 20 AI agents, but Afaqs does not mention it.

What we don't know yet

The sources do not give the financial terms of the partnership. The 12 million device figure comes from the companies, and neither outlet reports independent verification of it.

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