Ford Fathom EV pickup to start at $28,350 in the US

Ford has said its upcoming Fathom electric pickup will start at $28,350 in the United States. The company says even its most expensive versions will cost less than $40,000.

The top-spec version of the truck will still come in well under the average price of a new car in the US. The Fathom will be among the most affordable electric vehicles sold in the country, with the entry price at $28,350 and the pricier trims starting in the high $30,000s.

How many trims Ford plans to sell, and what each one includes, has not been said. A release date has not been given, and it is not yet known whether the figures are before or after any tax credits or incentives.

The price range puts the Fathom well below many full-size electric pickups now on sale in the US, which often cost more than $50,000. Ford has been under pressure to offer cheaper electric models as buyers have grown wary of high sticker prices.

No price has been announced for India, where electric pickups are rare. Any launch there would depend on Ford's plans for the market, which have not been disclosed.

What happens next is not yet clear. Ford has not said when the Fathom will reach showrooms, and details on its battery size, range and performance have not been released.